Simply White vs Pure White
Simply White is a Benjamin Moore color while Pure White comes from Sherwin-Williams. Hue-wise, Simply White belongs to the beige-white family and Pure White to the beige-greige family. At LRV 90 vs 84, Simply White will read as the brighter of the two — a 6-point gap that matters most in north-facing or low-light rooms. The tonal difference — Simply White's yellow character against Pure White's warm — becomes most visible against white trim or in morning light. At ΔE 3.7, the difference is perceptible but not dramatic — the two can work harmoniously in the same space. Below you'll find 6 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Simply White vs Pure White in Real Spaces
6 real rooms side by side. Simply White and Pure White are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Simply White has the edge in reflectance, which shows as a quiet sense of added space rather than an obvious contrast.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The brightness difference is modest but present — Simply White gives the walls a little more lift.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The brightness difference is modest but present — Simply White gives the walls a little more lift.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The brightness difference is modest but present — Simply White gives the walls a little more lift.
House
At full exterior scale, the difference between these two colors becomes much easier to judge than from a small chip. The brightness difference is modest but present — Simply White gives the walls a little more lift.
Kitchen Cabinets
On cabinetry, undertone and temperature become more pronounced against countertops and hardware. The brightness difference is modest but present — Simply White gives the walls a little more lift.
Color Details
Simply White vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Simply White on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Simply White comparisons
See how Simply White stacks up against other well-photographed colors across different brands and tones.
Simply White reflects far more light (LRV 90 vs 69), opening up a space where Ammonite encloses it.
A 6-point LRV gap (90 vs 83) makes Simply White the marginally brighter of the two.
At LRV 90 vs 6, Simply White is decisively the brighter choice.
Simply White reflects far more light (LRV 90 vs 52), opening up a space where Purbeck Stone encloses it.
Simply White reflects far more light (LRV 90 vs 30), opening up a space where Evergreen Fog encloses it.
At LRV 90 vs 52, Simply White is decisively the brighter choice.
Simply White reflects far more light (LRV 90 vs 60), opening up a space where Agreeable Gray encloses it.
At LRV 90 vs 58, Simply White is decisively the brighter choice.
At LRV 90 vs 27, Simply White is decisively the brighter choice.
Simply White reflects far more light (LRV 90 vs 43), opening up a space where French Gray encloses it.
Simply White reflects far more light (LRV 90 vs 4), opening up a space where Naval encloses it.
At LRV 90 vs 55, Simply White is decisively the brighter choice.
At LRV 90 vs 13, Simply White is decisively the brighter choice.
At LRV 90 vs 44, Simply White is decisively the brighter choice.
Simply White reflects far more light (LRV 90 vs 21), opening up a space where Artichoke encloses it.
At LRV 90 vs 66, Simply White is decisively the brighter choice.
At LRV 90 vs 74, Simply White is decisively the brighter choice.
A 7-point LRV gap (90 vs 83) makes Simply White the marginally brighter of the two.
Simply White reflects far more light (LRV 90 vs 51), opening up a space where Pigeon encloses it.
At LRV 90 vs 12, Simply White is decisively the brighter choice.
At LRV 90 vs 8, Simply White is decisively the brighter choice.
At LRV 90 vs 68, Simply White is decisively the brighter choice.
Simply White reflects far more light (LRV 90 vs 41), opening up a space where Dix Blue encloses it.
At LRV 90 vs 12, Simply White is decisively the brighter choice.
At LRV 90 vs 45, Simply White is decisively the brighter choice.
Simply White reflects far more light (LRV 90 vs 31), opening up a space where Pale Green encloses it.
Simply White reflects far more light (LRV 90 vs 7), opening up a space where Pine Needle encloses it.