Ruby Eye vs Pure White
Where Ruby Eye belongs to Cloverdale Paint's range, Pure White is a Sherwin-Williams color. Ruby Eye reads as pink-red, while Pure White reads as beige-greige — two distinct hue families, not close cousins. Pure White (LRV 84) reflects noticeably more light than Ruby Eye (LRV 43), a difference of 41 points that becomes especially apparent in rooms with limited natural light. With a ΔE of 27.6, the contrast is hard to miss. These aren't variations on a theme — they're two different answers to the same question. Below you'll find 4 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Ruby Eye vs Pure White in Real Spaces
4 real rooms side by side. Seeing Ruby Eye and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
In a living room, color works across both daylight and evening light — the same wall can read very differently at noon and at 8pm. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Ruby Eye would.
Bedroom
The context that matters most in a bedroom is how a color reads under a bedside lamp at night, not under noon daylight. Pure White reflects noticeably more light off the walls, making the space read more open than Ruby Eye.
Kitchen
In a kitchen, colors are seen under bright task lighting that amplifies undertones — what reads neutral elsewhere can show its hand here. Pure White reflects noticeably more light off the walls, making the space read more open than Ruby Eye.
Bathroom
Bathrooms are one of the few spaces where you're genuinely enclosed by the paint color, which makes the choice between these two more consequential. Pure White reflects noticeably more light off the walls, making the space read more open than Ruby Eye.
Color Details
Ruby Eye vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ruby Eye on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ruby Eye comparisons
See how Ruby Eye stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 43), opening up a space where Ruby Eye encloses it.
A 9-point LRV gap (52 vs 43) makes Purbeck Stone the marginally brighter of the two.
At LRV 43 vs 30, Ruby Eye is decisively the brighter choice.
At LRV 60 vs 43, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 43), opening up a space where Ruby Eye encloses it.
Ruby Eye reflects far more light (LRV 43 vs 27), opening up a space where Denim Drift encloses it.
Their light reflectance is nearly identical (LRV 43 vs 43), so neither reads brighter in a room.
Tranquil Dawn reflects far more light (LRV 55 vs 43), opening up a space where Ruby Eye encloses it.
With LRVs of 44 and 43, the two reflect almost the same amount of light.
Balboa Mist reflects far more light (LRV 66 vs 43), opening up a space where Ruby Eye encloses it.
Shoji White reflects far more light (LRV 74 vs 43), opening up a space where Ruby Eye encloses it.
Ruby Eye reflects far more light (LRV 43 vs 12), opening up a space where Pewter Green encloses it.
Ruby Eye reflects far more light (LRV 43 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 43), opening up a space where Ruby Eye encloses it.
Ruby Eye reflects far more light (LRV 43 vs 12), opening up a space where Vintage Vogue encloses it.
With LRVs of 45 and 43, the two reflect almost the same amount of light.
A 12-point LRV gap (43 vs 31) makes Ruby Eye the marginally brighter of the two.
At LRV 43 vs 7, Ruby Eye is decisively the brighter choice.