Artemesia vs Pure White
Artemesia is a PPG color while Pure White comes from Sherwin-Williams. Artemesia reads as blue, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 81, Pure White will read as the brighter of the two — a 3-point gap that matters most in north-facing or low-light rooms. At ΔE 4.2, the difference is perceptible but not dramatic — the two can work harmoniously in the same space. Below, 5 simulated room previews show how each color reads at scale — real-room photos will be added as they become available.
Color Details
Artemesia vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Artemesia on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Artemesia comparisons
See how Artemesia stacks up against other well-photographed colors across different brands and tones.

Their light reflectance is nearly identical (LRV 83 vs 81), so neither reads brighter in a room.

Artemesia reflects far more light (LRV 81 vs 52), opening up a space where Purbeck Stone encloses it.

Artemesia reflects far more light (LRV 81 vs 30), opening up a space where Evergreen Fog encloses it.

Artemesia reflects far more light (LRV 81 vs 60), opening up a space where Agreeable Gray encloses it.

At LRV 81 vs 58, Artemesia is decisively the brighter choice.

At LRV 81 vs 27, Artemesia is decisively the brighter choice.

Artemesia reflects far more light (LRV 81 vs 43), opening up a space where French Gray encloses it.

At LRV 81 vs 55, Artemesia is decisively the brighter choice.

At LRV 81 vs 44, Artemesia is decisively the brighter choice.

At LRV 81 vs 66, Artemesia is decisively the brighter choice.

A 7-point LRV gap (81 vs 74) makes Artemesia the marginally brighter of the two.

At LRV 81 vs 12, Artemesia is decisively the brighter choice.

At LRV 81 vs 8, Artemesia is decisively the brighter choice.

At LRV 81 vs 68, Artemesia is decisively the brighter choice.

At LRV 81 vs 12, Artemesia is decisively the brighter choice.

At LRV 81 vs 45, Artemesia is decisively the brighter choice.

Artemesia reflects far more light (LRV 81 vs 31), opening up a space where Pale Green encloses it.

Artemesia reflects far more light (LRV 81 vs 7), opening up a space where Pine Needle encloses it.






















