Karma vs Pure White
Karma (PPG) and Pure White (Sherwin-Williams) come from different manufacturers. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. The 47-point LRV gap — 84 for Pure White vs 37 for Karma — means Pure White will open up a space more effectively. A ΔE of 29.9 puts these firmly in different territory — two distinct design choices rather than close alternatives. Below you'll find 7 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Karma vs Pure White in Real Spaces
7 real rooms side by side. Seeing Karma and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
A living room wall sees more varied light than almost any other surface in the house, which makes the choice between these two more nuanced than a chip suggests. Pure White reflects noticeably more light off the walls, making the space read more open than Karma.
Bedroom
Bedrooms are typically lit with warmer, lower light than the rest of the house — a condition that flatters warm tones and deepens cool ones. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Kitchen
Kitchens often have the harshest, most revealing light in the house — under-cabinet LEDs and overhead fixtures that strip away subtlety. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bathroom
Small bathrooms intensify color. A shade that seems quiet in a larger room can feel immersive when you're surrounded by it on four walls. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Home Office
Home office walls matter more than most — you're looking at them all day, and a color that reads fine at first can become tiring over time. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
House
A full exterior is the most demanding test for a paint color — scale and outdoor light both amplify differences that seem small on a swatch. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Front Door
On a front door, the color is both the first and last thing you see — a context where even a modest tonal difference reads clearly. Pure White reflects noticeably more light off the walls, making the space read more open than Karma.
Color Details
Karma vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Karma on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Karma comparisons
See how Karma stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 37), opening up a space where Karma encloses it.
At LRV 52 vs 37, Purbeck Stone is decisively the brighter choice.
A 7-point LRV gap (37 vs 30) makes Karma the marginally brighter of the two.
At LRV 60 vs 37, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 37), opening up a space where Karma encloses it.
Karma reads slightly lighter (LRV 37 vs 27), a gap that shows most in low-lit rooms.
A 6-point LRV gap (43 vs 37) makes French Gray the marginally brighter of the two.
Tranquil Dawn reflects far more light (LRV 55 vs 37), opening up a space where Karma encloses it.
Hardwick White reads slightly lighter (LRV 44 vs 37), a gap that shows most in low-lit rooms.
Balboa Mist reflects far more light (LRV 66 vs 37), opening up a space where Karma encloses it.
Shoji White reflects far more light (LRV 74 vs 37), opening up a space where Karma encloses it.
Karma reflects far more light (LRV 37 vs 12), opening up a space where Pewter Green encloses it.
Karma reflects far more light (LRV 37 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 37), opening up a space where Karma encloses it.
Karma reflects far more light (LRV 37 vs 12), opening up a space where Vintage Vogue encloses it.
Saybrook Sage reads slightly lighter (LRV 45 vs 37), a gap that shows most in low-lit rooms.
A 6-point LRV gap (37 vs 31) makes Karma the marginally brighter of the two.
At LRV 37 vs 7, Karma is decisively the brighter choice.