Ruby Lips vs Pure White
Ruby Lips is a PPG color while Pure White comes from Sherwin-Williams. Ruby Lips reads as pink-red, while Pure White reads as beige-greige — two distinct hue families, not close cousins. At LRV 84 vs 7, Pure White will read as the brighter of the two — a 77-point gap that matters most in north-facing or low-light rooms. At ΔE 65.9, these are genuinely distinct colors — a strong contrast if used together, or a meaningful choice between two different directions. Below you'll find 7 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
Ruby Lips vs Pure White in Real Spaces
7 real rooms side by side. Seeing Ruby Lips and Pure White in actual rooms makes the difference concrete; browse the spaces below to get a feel for how each color lives on a wall.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Ruby Lips would.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Ruby Lips would.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Ruby Lips would.
Home Office
In a home office, wall color sits in your peripheral vision for hours at a time, so temperature and undertone matter more than you might expect. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Ruby Lips would.
House
At full exterior scale, the difference between these two colors becomes much easier to judge than from a small chip. The LRV gap is large enough that Pure White will make the room feel meaningfully brighter than Ruby Lips would.
Front Door
Front doors are seen in isolation against the rest of the facade, which makes them a high-stakes surface where even subtle differences matter. Pure White returns significantly more light to the room — in a smaller or darker space, that difference in perceived brightness is hard to miss.
Color Details
Ruby Lips vs Pure White Simulated Comparison
5 simulated room previews — drag the slider on each to see Ruby Lips on one side and Pure White on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More Ruby Lips comparisons
See how Ruby Lips stacks up against other well-photographed colors across different brands and tones.
At LRV 83 vs 7, White Dove is decisively the brighter choice.
Purbeck Stone reflects far more light (LRV 52 vs 7), opening up a space where Ruby Lips encloses it.
Evergreen Fog reflects far more light (LRV 30 vs 7), opening up a space where Ruby Lips encloses it.
Agreeable Gray reflects far more light (LRV 60 vs 7), opening up a space where Ruby Lips encloses it.
At LRV 58 vs 7, Accessible Beige is decisively the brighter choice.
At LRV 27 vs 7, Denim Drift is decisively the brighter choice.
French Gray reflects far more light (LRV 43 vs 7), opening up a space where Ruby Lips encloses it.
At LRV 55 vs 7, Tranquil Dawn is decisively the brighter choice.
At LRV 44 vs 7, Hardwick White is decisively the brighter choice.
At LRV 66 vs 7, Balboa Mist is decisively the brighter choice.
At LRV 74 vs 7, Shoji White is decisively the brighter choice.
A 5-point LRV gap (12 vs 7) makes Pewter Green the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 8 vs 7), so neither reads brighter in a room.
At LRV 68 vs 7, Skimming Stone is decisively the brighter choice.
A 5-point LRV gap (12 vs 7) makes Vintage Vogue the marginally brighter of the two.
At LRV 45 vs 7, Saybrook Sage is decisively the brighter choice.
Pale Green reflects far more light (LRV 31 vs 7), opening up a space where Ruby Lips encloses it.
With LRVs of 7 and 7, the two reflect almost the same amount of light.