RAL 770-M vs Artifact
RAL 770-M is a RAL Effect color while Artifact comes from Sherwin-Williams. These are both beige-greiges, so the question isn't which hue to choose — it's where within beige-greige to land. With LRVs of 24 and 23, they'll behave almost identically in terms of how much light they reflect back into a room. At ΔE 9.0, the difference is perceptible but not dramatic — the two can work harmoniously in the same space. Below you'll find 5 real-room photo comparisons where both colors appear side by side, plus 5 simulated room previews.
RAL 770-M vs Artifact in Real Spaces
5 real rooms side by side. RAL 770-M and Artifact are close enough that the difference can be hard to judge from a chip alone — these photos show how each reads at scale, across different spaces and lighting conditions.
Living Room
Living rooms test a color across a full range of conditions — morning sun, afternoon shade, and evening lamp light all shift how both of these read. At this scale, the choice between them becomes clear in a way that a swatch alone can't communicate.
Bedroom
Bedroom walls are often seen under warm artificial light, a context that shifts both colors from how they look on a chip. Side by side like this, the difference is easy to read — which is exactly why seeing them in a real space is more useful than comparing chips.
Kitchen
Kitchen lighting tends to be bright and directional, which sharpens contrast and makes undertone differences more apparent. Side by side like this, the difference is easy to read — which is exactly why seeing them in a real space is more useful than comparing chips.
Bathroom
Bathrooms amplify color — the enclosed space and reflective surfaces make what reads subtle elsewhere feel more present here. Side by side like this, the difference is easy to read — which is exactly why seeing them in a real space is more useful than comparing chips.
House
At full exterior scale, the difference between these two colors becomes much easier to judge than from a small chip. Side by side like this, the difference is easy to read — which is exactly why seeing them in a real space is more useful than comparing chips.
Color Details
RAL 770-M vs Artifact Simulated Comparison
5 simulated room previews — drag the slider on each to see RAL 770-M on one side and Artifact on the other.
Digital color is approximate. These simulations are generated from the manufacturer's hex values and overlaid on grayscale room photos — your screen's calibration, brightness, and viewing angle all affect how they render. Before committing to either color, test physical samples in your own space under the light you actually live with.
More RAL 770-M comparisons
See how RAL 770-M stacks up against other well-photographed colors across different brands and tones.
White Dove reflects far more light (LRV 83 vs 24), opening up a space where RAL 770-M encloses it.
At LRV 52 vs 24, Purbeck Stone is decisively the brighter choice.
A 7-point LRV gap (30 vs 24) makes Evergreen Fog the marginally brighter of the two.
At LRV 60 vs 24, Agreeable Gray is decisively the brighter choice.
Accessible Beige reflects far more light (LRV 58 vs 24), opening up a space where RAL 770-M encloses it.
Denim Drift reads slightly lighter (LRV 27 vs 24), a gap that shows most in low-lit rooms.
At LRV 43 vs 24, French Gray is decisively the brighter choice.
Tranquil Dawn reflects far more light (LRV 55 vs 24), opening up a space where RAL 770-M encloses it.
Hardwick White reflects far more light (LRV 44 vs 24), opening up a space where RAL 770-M encloses it.
At LRV 84 vs 24, Pure White is decisively the brighter choice.
Balboa Mist reflects far more light (LRV 66 vs 24), opening up a space where RAL 770-M encloses it.
Shoji White reflects far more light (LRV 74 vs 24), opening up a space where RAL 770-M encloses it.
RAL 770-M reads slightly lighter (LRV 24 vs 12), a gap that shows most in low-lit rooms.
RAL 770-M reflects far more light (LRV 24 vs 8), opening up a space where Duck Green encloses it.
Skimming Stone reflects far more light (LRV 68 vs 24), opening up a space where RAL 770-M encloses it.
RAL 770-M reads slightly lighter (LRV 24 vs 12), a gap that shows most in low-lit rooms.
Saybrook Sage reflects far more light (LRV 45 vs 24), opening up a space where RAL 770-M encloses it.
A 7-point LRV gap (31 vs 24) makes Pale Green the marginally brighter of the two.