Pure Earth
At first glance, Pure Earth belongs to the beige family; in a room, light and context can make it far more elusive. An LRV of 31.3 places it through the middle of the scale, where color and depth can remain visible as the light changes. Its related shades below reveal where the color harmonizes—and where contrast brings it fully to life.
Hex
#a79480LRV
31.30
Pure Earth in Rooms
Follow Pure Earth from one space to another and watch how light, scale and surrounding materials reshape its character. 5 sourced room photos offer a closer look at the color in lived-in settings.
5 Misc Photos
In an assortment of spaces that reveals the color outside a single design formula, the most interesting quality of Pure Earth (PPU7-05) may be the way it responds to a changing mix of architectural details and personal finishes. Its red undertone may become clearest at the boundary between paint and a contrasting finish.
Painted furniture in Pure Earth adds warmth to the bedroom.
@poplarandpaint
Entryway door painted Pure Earth grounds the home's color palette.
@paintlabpainting
Ceiling painted Pure Earth softens the room's overall tone.
@paintlabpainting
Front door in Pure Earth welcomes visitors with earthy sophistication.
@paintlabpainting
Wall treatment using Pure Earth creates organic, inviting spaces.
@priscillamillsap
Similar Colors
Their light reflectance is nearly identical (LRV 32 vs 31), so neither reads brighter in a room.
Complementary Colors
Pure Earth reads slightly lighter (LRV 31 vs 22), a gap that shows most in low-lit rooms.
Pure Earth reflects far more light (LRV 31 vs 15), opening up a space where Nypd encloses it.
Pure Earth reflects far more light (LRV 31 vs 9), opening up a space where Midnight Blue encloses it.
Color Codes
Manufacturer description
Behr's PPU7-05 Pure Earth is a warm and inviting hue that brings a touch of nature's tranquility into any space. This earthy tone pairs harmoniously with shades like Whisper White, Creek Bend, and Mossy Bench, adding depth and sophistication to your decor. Create a cozy oasis by combining Pure Earth with accents in soft neutrals or rich pops of color for a balanced and serene atmosphere. Whether used on walls, furniture, or accessories, the versatile PPU7-05 complements a wide range of design styles from modern to rustic, making it a versatile choice for any room in your home.","html_description":"","color":"#a79480","color_rgb":{"r":167,"g":148,"b":128},"color_hsv":{"h":31,"s":18,"v":58},"codes":{"hsv":"Hue: 31° Saturation: 23.35% Value: 65.49%","hsl":"hsl(31, 18, 58)","cmyk":"Cyan: 0.0 Magenta: 11.38 Yellow: 23.35 Key: 34.51","yiq":"Y: 151.401 I: 17.749 Q: -2.205","xyz":"X: 30.422 Y: 30.955 Z: 24.789","cie_lab":"L:62.469 a:3.792 b:13.17","cie_luv":"L:62.469 u:12.981 v:17.207","decimal":"10982528","hunter_lab":"55.637, 0.239, 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Attributed to Behr catalog data.