
Groovy
Groovy is a pink paint color from Cloverdale Paint, but its character reaches beyond a single label. It appears in Color Is, placing it within several distinct decorating stories rather than a single fixed look. The room imagery and measured color data offer two complementary ways to read the shade.
Hex
#DD6C96LRV
28.00
Groovy's Color Strip
Groovy is the sixth shade on this 7-color strip, sitting between Rose Mallow and Velvet Cake. The strip spans from Cotton Candy at the lightest end to Velvet Cake at the deepest. Browsing strip 40 alongside this color helps you gauge whether to go lighter, darker, or stay right here.
Groovy in Rooms
Follow Groovy from one space to another and watch how light, scale and surrounding materials reshape its character. 8 generated visualizations explore how the color might shape a finished room.
1 Bathroom Photo
Groovy (1123) can change noticeably under window light, mirrors and focused task lighting. Sample it beside the finishes that will remain in the room.

Groovy gives this bathroom a clean, considered finish.
@visualization
2 Bedroom Photos
Against bed linen, timber, wool and upholstered textures, Groovy (1123) may feel quieter, sharper or more atmospheric than the digital swatch alone. An LRV of 28 lets the color hold its identity across both brighter and more shaded parts of the room.

Groovy sets a calm, restful tone in this bedroom.
@visualization

Groovy in a spacious bedroom — see how the color behaves at scale.
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1 Dining Room Photo
The room’s change from everyday meals to evening occasions can draw different notes from Groovy (1123). The pink hue classifications suggest the subtle directions the color may take as the room changes.

Groovy on the dining room walls — a color that makes evenings feel intentional.
@visualization
2 Misc Photos
These 2 misc images show how Groovy (1123) can sit beside a changing mix of architectural details and personal finishes. The pink hue classifications suggest the subtle directions the color may take as the room changes.

Groovy in a foyer — the first impression this color makes is a confident one.
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Groovy in a sun-filled room — how this color holds up in direct light.
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1 Kitchen Photo
Against stone, timber, tile and metal finishes, Groovy (1123) may feel quieter, sharper or more atmospheric than the digital swatch alone. An LRV of 28 lets the color hold its identity across both brighter and more shaded parts of the room.

Groovy on the kitchen walls — a backdrop that works without demanding attention.
@visualization
1 Living Room Photo
1 living room image trace Groovy (1123) through the room’s shift from daytime energy to evening calm. Its place within Color Is hints at the range of palettes it can inhabit.

Groovy on the walls of this living room — warm, grounded, easy to live with.
@visualization

