Velour
Cloverdale Paint's Velour is a purple shade whose quieter details emerge through comparison. An LRV of 44 places it through the middle of the scale, where color and depth can remain visible as the light changes. Because screens flatten both light and texture, sample the paint beside the finishes that will ultimately surround it.
Hex
#BCA9C0LRV
44.00
Velour's Color Strip
Velour is the third shade on this 7-color strip, sitting between Fragrant Snowbell and Imagine That. The strip spans from Ostrich Tail at the lightest end to Eleanor Ann at the deepest. Color strip 154 groups these shades together so you can see how each reads next to its neighbors.
Velour in Rooms
Follow Velour from one space to another and watch how light, scale and surrounding materials reshape its character. 8 generated visualizations explore how the color might shape a finished room.
1 Bathroom Photo
Velour (1225) offers a starting mood rather than a finished formula: An LRV of 44 lets the color hold its identity across both brighter and more shaded parts of the room. Test it under window light, mirrors and focused task lighting.
Velour gives this bathroom a clean, considered finish.
@visualization
2 Bedroom Photos
Against bed linen, timber, wool and upholstered textures, Velour (1225) may feel quieter, sharper or more atmospheric than the digital swatch alone. An LRV of 44 lets the color hold its identity across both brighter and more shaded parts of the room.
Velour sets a calm, restful tone in this bedroom.
@visualization
Velour in a spacious bedroom — see how the color behaves at scale.
@visualization
1 Dining Room Photo
The room’s change from everyday meals to evening occasions can draw different notes from Velour (1225). The purple hue classifications suggest the subtle directions the color may take as the room changes.
Velour on the dining room walls — a color that makes evenings feel intentional.
@visualization
2 Misc Photos
Velour (1225) moves through 2 misc images without becoming a fixed prescription for the room. An LRV of 44 lets the color hold its identity across both brighter and more shaded parts of the room.
Velour in a foyer — the first impression this color makes is a confident one.
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Velour in a sun-filled room — how this color holds up in direct light.
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1 Kitchen Photo
Against stone, timber, tile and metal finishes, Velour (1225) may feel quieter, sharper or more atmospheric than the digital swatch alone. An LRV of 44 lets the color hold its identity across both brighter and more shaded parts of the room.
Velour on the kitchen walls — a backdrop that works without demanding attention.
@visualization
1 Living Room Photo
Against upholstery, timber, art and metal accents, Velour (1225) may feel quieter, sharper or more atmospheric than the digital swatch alone. An LRV of 44 lets the color hold its identity across both brighter and more shaded parts of the room.
Velour on the walls of this living room — warm, grounded, easy to live with.
@visualization