Sherwin-Williams6970

Venture Violet

Venture Violet is a blue paint color from Sherwin-Williams, but its character reaches beyond a single label. Its blue and purple classifications hint at the directions it may take as daylight, lamps and neighboring colors move around it. Treat the digital swatch as an opening note, then watch a physical sample from morning light through evening lamps.

LRV

22.62

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Light Reflectance Value
22.62
Medium
TemperatureCool

Coordinating Colors

Colonial Revival Stone
Colonial Revival Stone
Venture Violet
Colonial Revival Stone vs Venture Violet
Sherwin-Williams
Venture Violet
6970 · LRV 23

Colonial Revival Stone reads slightly lighter (LRV 31 vs 23), a gap that shows most in low-lit rooms.

Toasted Pine Nut
Venture Violet
Toasted Pine Nut vs Venture Violet
Sherwin-Williams
Toasted Pine Nut
7696 · LRV 58
Sherwin-Williams
Venture Violet
6970 · LRV 23

Toasted Pine Nut reflects far more light (LRV 58 vs 23), opening up a space where Venture Violet encloses it.

Similar Colors

Gentian
Gentian
Venture Violet
Gentian vs Venture Violet
Sherwin-Williams
Gentian
6817 · LRV 18
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 5-point LRV gap (23 vs 18) makes Venture Violet the marginally brighter of the two.

Perfect Periwinkle
Perfect Periwinkle
Venture Violet
Perfect Periwinkle vs Venture Violet
Sherwin-Williams
Perfect Periwinkle
9065 · LRV 23
Sherwin-Williams
Venture Violet
6970 · LRV 23

Their light reflectance is nearly identical (LRV 23 vs 23), so neither reads brighter in a room.

Searching Blue
Searching Blue
Venture Violet
Searching Blue vs Venture Violet
Sherwin-Williams
Searching Blue
6536 · LRV 21
Sherwin-Williams
Venture Violet
6970 · LRV 23

With LRVs of 23 and 21, the two reflect almost the same amount of light.

Dahlia
Dahlia
Venture Violet
Dahlia vs Venture Violet
Sherwin-Williams
Dahlia
6816 · LRV 32
Sherwin-Williams
Venture Violet
6970 · LRV 23

Dahlia reads slightly lighter (LRV 32 vs 23), a gap that shows most in low-lit rooms.

Soulful Blue
Soulful Blue
Venture Violet
Soulful Blue vs Venture Violet
Sherwin-Williams
Soulful Blue
6543 · LRV 20
Sherwin-Williams
Venture Violet
6970 · LRV 23

With LRVs of 23 and 20, the two reflect almost the same amount of light.

Scanda
Venture Violet
Scanda vs Venture Violet
Sherwin-Williams
Scanda
6529 · LRV 25
Sherwin-Williams
Venture Violet
6970 · LRV 23

Their light reflectance is nearly identical (LRV 25 vs 23), so neither reads brighter in a room.

Sapphire
Venture Violet
Sapphire vs Venture Violet
Sherwin-Williams
Sapphire
6963 · LRV 18
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 5-point LRV gap (23 vs 18) makes Venture Violet the marginally brighter of the two.

Sporty Blue
Sporty Blue
Venture Violet
Sporty Blue vs Venture Violet
Sherwin-Williams
Sporty Blue
6522 · LRV 24
Sherwin-Williams
Venture Violet
6970 · LRV 23

Their light reflectance is nearly identical (LRV 24 vs 23), so neither reads brighter in a room.

Lupine
Lupine
Venture Violet
Lupine vs Venture Violet
Sherwin-Williams
Lupine
6810 · LRV 16
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 16), a gap that shows most in low-lit rooms.

Brave Purple
Brave Purple
Venture Violet
Brave Purple vs Venture Violet
Sherwin-Williams
Brave Purple
6823 · LRV 29
Sherwin-Williams
Venture Violet
6970 · LRV 23

Brave Purple reads slightly lighter (LRV 29 vs 23), a gap that shows most in low-lit rooms.

Complementary Colors

Griffin
Griffin
Venture Violet
Griffin vs Venture Violet
Sherwin-Williams
Griffin
7026 · LRV 13
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 13), a gap that shows most in low-lit rooms.

Venture Violet
Warm Stone
Warm Stone
Venture Violet vs Warm Stone
Sherwin-Williams
Venture Violet
6970 · LRV 23
Sherwin-Williams
Warm Stone
7032 · LRV 20

With LRVs of 23 and 20, the two reflect almost the same amount of light.

Mercurial
Mercurial
Venture Violet
Mercurial vs Venture Violet
Sherwin-Williams
Mercurial
9550 · LRV 61
Sherwin-Williams
Venture Violet
6970 · LRV 23

At LRV 61 vs 23, Mercurial is decisively the brighter choice.

Habitat
Habitat
Venture Violet
Habitat vs Venture Violet
Sherwin-Williams
Habitat
9608 · LRV 21
Sherwin-Williams
Venture Violet
6970 · LRV 23

With LRVs of 23 and 21, the two reflect almost the same amount of light.

Intellectual Gray
Intellectual Gray
Venture Violet
Intellectual Gray vs Venture Violet
Sherwin-Williams
Intellectual Gray
7045 · LRV 36
Sherwin-Williams
Venture Violet
6970 · LRV 23

At LRV 36 vs 23, Intellectual Gray is decisively the brighter choice.

Lunar Lite
Lunar Lite
Venture Violet
Lunar Lite vs Venture Violet
Sherwin-Williams
Lunar Lite
9546 · LRV 73
Sherwin-Williams
Venture Violet
6970 · LRV 23

Lunar Lite reflects far more light (LRV 73 vs 23), opening up a space where Venture Violet encloses it.

Cocoon
Cocoon
Venture Violet
Cocoon vs Venture Violet
Sherwin-Williams
Cocoon
6173 · LRV 15
Sherwin-Williams
Venture Violet
6970 · LRV 23

Venture Violet reads slightly lighter (LRV 23 vs 15), a gap that shows most in low-lit rooms.

Lighter Colors

Indulgent
Indulgent
Venture Violet
Indulgent vs Venture Violet
Sherwin-Williams
Indulgent
6969 · LRV 41
Sherwin-Williams
Venture Violet
6970 · LRV 23

At LRV 41 vs 23, Indulgent is decisively the brighter choice.

Dahlia
Dahlia
Venture Violet
Dahlia vs Venture Violet
Sherwin-Williams
Dahlia
6816 · LRV 32
Sherwin-Williams
Venture Violet
6970 · LRV 23

Dahlia reads slightly lighter (LRV 32 vs 23), a gap that shows most in low-lit rooms.

Awesome Violet
Awesome Violet
Venture Violet
Awesome Violet vs Venture Violet
Sherwin-Williams
Awesome Violet
6815 · LRV 45
Sherwin-Williams
Venture Violet
6970 · LRV 23

Awesome Violet reflects far more light (LRV 45 vs 23), opening up a space where Venture Violet encloses it.

Darker Colors

Gentian
Gentian
Venture Violet
Gentian vs Venture Violet
Sherwin-Williams
Gentian
6817 · LRV 18
Sherwin-Williams
Venture Violet
6970 · LRV 23

A 5-point LRV gap (23 vs 18) makes Venture Violet the marginally brighter of the two.

Color Codes

RGB115, 129, 179
HSL227° 30% 58%
CMYK36 28 0 30
CIE LabL: 54.7 a: 7.3 b: -28.0
XYZX: 23.05 Y: 22.60 Z: 45.79

Manufacturer description

This daring medium violet with cool blue undertones invites you into a space of creative boldness and artistic expression. Perfect for a studio, accent wall, or bedroom seeking personality and depth.

Attributed to Sherwin-Williams catalog data ↗