Primary Red
There is more to Sherwin-Williams Primary Red (2910) than the swatch alone: its depth, undertones and setting all shape the final impression. Its pink and red classifications hint at the directions it may take as daylight, lamps and neighboring colors move around it. Because screens flatten both light and texture, sample the paint beside the finishes that will ultimately surround it.
Hex
#AC0000LRV
8.77
Coordinating Colors
At LRV 59 vs 9, Zircon is decisively the brighter choice.
At LRV 31 vs 9, Pewter Cast is decisively the brighter choice.
Similar Colors
Their light reflectance is nearly identical (LRV 9 vs 6), so neither reads brighter in a room.
With LRVs of 9 and 7, the two reflect almost the same amount of light.
With LRVs of 10 and 9, the two reflect almost the same amount of light.
With LRVs of 9 and 8, the two reflect almost the same amount of light.
Primary Red reads slightly lighter (LRV 9 vs 5), a gap that shows most in low-lit rooms.
Cherry Tomato reads slightly lighter (LRV 12 vs 9), a gap that shows most in low-lit rooms.
Their light reflectance is nearly identical (LRV 9 vs 7), so neither reads brighter in a room.
With LRVs of 9 and 9, the two reflect almost the same amount of light.
A 4-point LRV gap (13 vs 9) makes Red Obsession the marginally brighter of the two.
Their light reflectance is nearly identical (LRV 11 vs 9), so neither reads brighter in a room.
Color Codes
Manufacturer description
This commanding deep red pulses with warmth and conviction, evoking the drama of velvet curtains in a grand Victorian parlor or the bold confidence of a classic American icon. Perfect for a feature wall or accent space, it pairs strikingly with deep neutrals and gold accents to create an atmosphere of timeless sophistication and power.
Attributed to Sherwin-Williams catalog data.